Search for Microsofts Bing on Google and what you get are a lot of publicists/analysts talking about how the Bing is going to revolutionalize the search engine.These results are based on most popular searches on Googles PageRank algorithm which has a spider sprawling up various webpages and ranking them as per the number of unique and repetitive hits. But search for Google.com on Bing from June 3,2009 on www.bing.com Microsofts newest Decision based search engine,one of its strategies to dethrottle google.com from the numero uno search engine market where it has a cannibilazing 60-70 percent share in North America alone followed by Yahoo's 20 percent.
The top results from a Bing search for the words "flights from Seattle to San Francisco" would include a link that shows a low roundtrip fare of $117. The search page would offer an icon predicting, based on historical trends, what will happen to ticket prices over the next seven days.Bing would initially focus on four key areas: "making a purchase decision, planning a trip, researching a health condition or finding a local business". Bings core focus would be on showing results that would help you to make decisions better and unlike on www.google.com would not require you to twist and tweak your mind to write the correct questions and then search for the correct answer by the results displayed as most popular on the google.com.
Where as Bing would pre-empt your questions and may actually try to judge what you actually need from a particular query and would display lowest airfares when you search Mumbai to Delhi by flight and also the cheapest rates for the coming week and the historical trends of the past,comparisons across results thus enabling users to take wise decisions.
Seems yet another interesting attempt by Microsoft to compete closely with Google after its continual efforts to acquire/merge with yahoo so as to gain market share.But the point to note for me is that 1 Billion users across the web,for more people than not www.google.com is their homepage and is also the household name for anyone who wants to find anything and anywhere online.
But its the utility and effectiveness of the service that google offers which if replicated could create another Google.It would not take another 2 decades with growing net literacy but would be a challenging one for microsoft.I wonder if it would have been wise to call bing www.wise.com and apart from that also use decision based as well as a popular search based engine to give users an absolute mix of the two search engine to gain ultimate supremacy.Are you reading this Mr Bill Gates.
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Initially, I did'nt see myself ever using bling, simply because there was nothing more that I wanted from a search enginer than what google had to offer.
ReplyDeleteBut the graph showing trends in fare prices based on depature dates is pretty cool :-), I see myself using that next time I plan a trip.
btw, I was wondeing if you could change the background color.. the green kinda hits you in the eye ;)