When I come home from my college in the evening I see a huge pile of clothes ironed and stacked in a cloth bag waiting to be delivered ,stacked a top my dhobhis (laundary man’s) bi-cycle. I am sure within a years time there shall be swashbuckling Tata- Nano that replaces the bi-cycle standing outside my gate with these clothes on top.
With some amazing financing schemes available with almost all public/private banks(your banks got to have bad marketing and really dumb to miss trying up for loans for the nano,a case for you to not choose a bank) and close to 30,000 outlets ,with a basic booking deposit down-payment of just Rs 2999(60 dollars) very much affordable by my Dhobi (The Laundry man who takes clothes from my house irons and gets them back the next day)
With some amazing financing schemes available with almost all public/private banks(your banks got to have bad marketing and really dumb to miss trying up for loans for the nano,a case for you to not choose a bank) and close to 30,000 outlets ,with a basic booking deposit down-payment of just Rs 2999(60 dollars) very much affordable by my Dhobi (The Laundry man who takes clothes from my house irons and gets them back the next day)
By rough estimates my Dhobhi earns about(500 dollars) Rs 25,000 a month and with a down-payment of just (60 dollars) Rs 3000 and with a loan of even Rs 70,000(1400 dollars) considering he has saved up 30,000(600 dollars) unto now, he shall be the proud owner of a New Tata nano. Say he takes Rs 70,000 for 2 years ,he just has to pay Rs 2800 per month or 56 dollars a month.Cheap by all standards even in times of recession.
No wonder then maybe the Milkman’s next and for that matter he could end up delivering /serving more houses compared to travelling on bi-cycle and engage himself him in other jobs rest of the time. Talking about operating efficiency and utilization of manpower the Nano shall revolutionalize the world.
Come April 9,2009, ,many a Management case studies right from Marketing to Supply chain would be published and studied over the next decade about how the idea of a 1 lakh car/2000 dollar- worlds cheapest peoples car was envisaged by Ratan Tata and how Tata Motors in sync with all the stakeholders like the auto-part suppliers are just about to realize this huge success story.
The Tata Motors, at one end was reeling in lieu of the financial crisis and the severe debts incurred for the 2.3 billion acquisition of Jaguar and Land Rover over the past few months ,has all of sudden made a comeback on the bourses with the announcement of launch of Nano. The booking amounts will ease their liquidity woes giving Tata Motors $1 billion for at least 3 months and at least $200 million against the delivery of the first 100,000 units -- which could take more than a year.
The cost of 1 Tata Nano = the cost of 3 Apple iPhones in india (700 dollars each).
Now with every uberclass teenager in the suburbs and the town of Mumbai getting pocket money of average 200 Rs(4 dollars) a day ,being able to save up to 25(2500 Rs) dollars a month can afford to buy a smart phone with say 400 dollars being payed as half installment by their parents in a years time (Most Indian teenagers still stay with parents and they account for their expenses partly if not fully).I am sure this trend will catch up with the nano.
With the telecom boom, India is the fastest growing telecom market with 375 millions user by February 2009.This boom spurred by low call rentals and low cost of the mobile phone(Nokia 1100 costs about Rs 4000/80 dollars upto the higher end iPhone 700 dollars) I am sure you can add the word Nano to the famous lingo which shall now read Roti,Kapda,Makan,telephone aur mera Nano.
Considering the fact that a round trip to Matunga 36 kms from my home in Lokhandwala in the Tata Indica costs about 3.0 litres of diesel that is Rs 100( 33 Rs per litre) ,an average of 12 -15 km per litre and a cost of Rs 2.7 per km. The same for a petrol Indica would have been 3 litres *45 Rs per litre of petrol=Rs 135 Rs for 100 km almost Rs 3.8 /km.
The Nano is set to give an average of Rs 22 per km that is a round trip cost of about Rs 75.(that too that the nano is a petrol car) Rs 2.2 Km a saving of close to Rs 1.8 Rs per km
Now thats what I call the power of being Nano.But are we ready to take so many small cars in a country that is reeling under the bouts of Population explosion and most congested cities of the world.
No wonder then maybe the Milkman’s next and for that matter he could end up delivering /serving more houses compared to travelling on bi-cycle and engage himself him in other jobs rest of the time. Talking about operating efficiency and utilization of manpower the Nano shall revolutionalize the world.
Come April 9,2009, ,many a Management case studies right from Marketing to Supply chain would be published and studied over the next decade about how the idea of a 1 lakh car/2000 dollar- worlds cheapest peoples car was envisaged by Ratan Tata and how Tata Motors in sync with all the stakeholders like the auto-part suppliers are just about to realize this huge success story.
The Tata Motors, at one end was reeling in lieu of the financial crisis and the severe debts incurred for the 2.3 billion acquisition of Jaguar and Land Rover over the past few months ,has all of sudden made a comeback on the bourses with the announcement of launch of Nano. The booking amounts will ease their liquidity woes giving Tata Motors $1 billion for at least 3 months and at least $200 million against the delivery of the first 100,000 units -- which could take more than a year.
The cost of 1 Tata Nano = the cost of 3 Apple iPhones in india (700 dollars each).
Now with every uberclass teenager in the suburbs and the town of Mumbai getting pocket money of average 200 Rs(4 dollars) a day ,being able to save up to 25(2500 Rs) dollars a month can afford to buy a smart phone with say 400 dollars being payed as half installment by their parents in a years time (Most Indian teenagers still stay with parents and they account for their expenses partly if not fully).I am sure this trend will catch up with the nano.
With the telecom boom, India is the fastest growing telecom market with 375 millions user by February 2009.This boom spurred by low call rentals and low cost of the mobile phone(Nokia 1100 costs about Rs 4000/80 dollars upto the higher end iPhone 700 dollars) I am sure you can add the word Nano to the famous lingo which shall now read Roti,Kapda,Makan,telephone aur mera Nano.
Considering the fact that a round trip to Matunga 36 kms from my home in Lokhandwala in the Tata Indica costs about 3.0 litres of diesel that is Rs 100( 33 Rs per litre) ,an average of 12 -15 km per litre and a cost of Rs 2.7 per km. The same for a petrol Indica would have been 3 litres *45 Rs per litre of petrol=Rs 135 Rs for 100 km almost Rs 3.8 /km.
The Nano is set to give an average of Rs 22 per km that is a round trip cost of about Rs 75.(that too that the nano is a petrol car) Rs 2.2 Km a saving of close to Rs 1.8 Rs per km
Now thats what I call the power of being Nano.But are we ready to take so many small cars in a country that is reeling under the bouts of Population explosion and most congested cities of the world.
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