The Changing Face of Facebook:
The next time You take “Who are you from inside quiz “ on Facebook ,don’t be surprised ,that apart from being charming you shall get a whole lot of emails, phonecalls from advertisers given the fact that you like certain things and hate others. Call it the commercialism of Facebook or a necessity of todays times. Any information online is vulnerable at least that’s what I take away from my Ebiz-MBA. Read ON to know the true facts.Pun Intended
Facebooks gonna have its own Bill of Rights & Responsibilities soon, I don’t see any other democracy in the world ever getting such a privilege so soon. Too bad terrorist’s can’t threaten this International Facebook League (IFL),which my friends is going to rake in the moolah like never before.With the face of facebook changing faster than the makeover of the girl next-door I bet you and me are but going to be left gasping at each others faces. But lets try to fathom the beauty within the beast.
The Day in the Life of a Facebookie or a FaceZonkie (whichever name you like):By combining the facebook addressbook with your phone book Facebooks actually managing to get more and more users accessing it through the mobile phone.There are about 155 million registered users and about 5.3 million who access it through iPhone’s and the Blackberries(smartphones I mean).Beware next time when your friend recommends a favorite restaurant ,I am sure the face of the advertiser within will keep a book on this, and next time you are in Colaba or in Canberra,don’t be surprised to see your car take a turn to the tunes of your Google Maps thats synchronized to your car’s GPS and even more that you are just about driven there .
Enter the Legacy of Italy or Little China, your test score in the quiz last night “Whats your favourite Food "may just about get you some extra brownie points and a custom made menu with what you have always loved. Don’t be surprised that I din’t tell you that the Souvenir cup with the complimentary Jack and Jill’s ice-cream is actually the exact replica of the Bear Cup you received from your boyfriend on Facebook last night.(Did I tell you Jack and Jill was displaying its ads on the right side of your page all the while you both were getting intimate online)
Out at the movies don’t feel privileged that the face beyond the ticket-book asks for your email id which is a unique Facebook log-in Id. Chee move over Social-Security Nos,PAN Cards and unique birthmarks, the world will be identified using your Facebook login Id.By the time you reach your seats ,there would be a massive underplay of bits and bytes in a database,call it information mining which would sample the tastes of all the viewers in the theatre and thus based on the 60 percent common likes of you all ,who all played the game on facebook last night for “I am going to buy the next TxxG HuxxR” will actually watch the next commercial of “TxxG HuxxR”.
In Film marketing may add a new dimension. For you never know the Daniel Craig’s watch may just about be changed to “TxxG HuXXR” in India,”OmxxGa” in India for the same movieFathom this while watching Wimbledon on the Internet the big “ RoxxLexx” may be displayed as “TxxG HuxxR”…on your computer ,ohhh and You know why you love it so much and why its simply your favourite brand.
Don’t worry on your sisters Birthday,when you were wondering what to gift your sweet sister you may get a call from the “Barbie” store considering that your sister is a big fan of the new Barbie doll in town and she played the quiz “How well I know my new Barbie”,and ofcourse practice listening to the “I am the Barbie girl in the Barbie world” while you are placing the order and your call’s on hold.Whats more in my Marketing Branding class when we sit to make the next branding strategy for the new Porsche and want to brand it, the results of the I know the car logo quiz can be used for judging the recall of certain brands and their logos,for whilst I got 83 percent right the world got 75 percent and Porsche was’nt one of them.Din’t I tell you ,this is going to be your life/my life ,we the facezonkies (I like this better).So the next time you take a quiz,or poke a friend,or like a comment,remember the FaceBook SantaClaus is listening and someone may just get a gift on Christmas.But will all this I still love Facebook and so will you.
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